Archive for the ‘Public Relations’ Category

Wind Energy Catches on in Chile

by

Mark Cooper

It would a great exaggeration to say that Chile is “big” on wind energy. This renewable source of energy — which is now one of Europe’s biggest energy producers — currently accounts for only 2 Megawatts (MW) of Chile’s 12,700 MW of energy production capacities.

Still, it is fair to say that Chile is beginning to open its eyes to wind energy’s huge potential: 23 wind energy parks are currently undergoing feasibility studies at various points around the country. The largest now under study would be located to the southeast of the Region III town of Caldera. When finished, the wind park’s production capacity will be 138 MW of energy a year.

The Canela wind park, located on the coast near the Region IV town of Illapel, represents another significant undertaking. In November 2006, 11 companies pledged to invest US$36 million in the project. And last week the wind park project received a significant boost when Norway’s SN Power Company announced it will invest US$100 million to construct 27 new generators in the same location. The wind energy park is expected to generate 50 MW after construction finishes in 2009.

Experts say wind power is catching on now due, in part, to sustained increases in energy costs. Oil prices continue to hover around US$70 per barrel, and unusually cold winter weather has forced Argentina to slow down gas shipments to Chile several times this winter. This has forced many energy generating plants to switch reluctantly to much higher priced diesel fuel to run their generators. Diesel fuel costs up to four times as much as natural gas.

YouTube Preview Image

This current reality makes the wind energy alternative appear to be quite economical. Experts say it costs between US$50 and US$55 to generate a MW of energy. That figure is quite a bargain, compared with solar-generated electricity and diesel generated electricity, which cost up to US$900 and US$200 per MW, respectively. Wind-generated electricity does cost more than natural gas, at US$41 per MW of energy, if it is available.

Additionally, the wind power option is getting strong support from academics and environmental experts, who particularly value wind energy for its long-term environmental benefits. According to Pablo Garcia, a professor at Universidad Santo Tomas and Universidad Catolica, the benefits of wind energy are far reaching in Chile.

“The average temperatures in the country are going to rise as a result of global warming,” Garcia told The Santiago Times. “There is going to be a lot of air pressure over the continent. Air will be forced to rise, and wind will flow faster along the coast (…) wind energy is expensive, but it is worth it. It is ecologically sound and half as expensive as building a dam. More importantly, it will last much longer.”

Despite these apparent benefits, wind energy does have its opponents in Chile. Residents near Chile’s existing wind parks complain that the landscape is contaminated by the ungainly structures. And some experts are wary about the uncertain frequencies of wind, saying many parks only generate energy 40 percent of the time. Additionally, some investors have been put off by the high initial investments needed to construct the wind parks.

Juan Walker, co-director of the wind company Servicios Elicos S.A., sees the near future of wind power in Chile as “timid and slow.” Still, he goes on to say that “the medium and long-term forecasts for wind energy in Chile are good.” He believes that Chile can easily generate between 3,000 and 5,000 MW of energy per year by means of wind parks.

Many other organizations, both private and public, agree with Walker and are pushing hard for further wind energy development.

SN Power’s announcement came on the heels of news that British company Seawind filed an environmental impact report (EIA) for an ambitious renewable energy project that would create Chile’s largest wind farm. Its park proposed for Ovalle in Region IV would generate 74 MW. It includes 37 wind turbines and will cost US$150 million.

Meanwhile, Chile’s government in June unveiled various projects under evaluation as part of the Unconventional Renewable Energy Law (ERNC). These initiatives are designed to mitigate Chile’s dependence on nonrenewable energy.

The largest project currently under evaluation is a wind farm in Region V presented by Handels und Finanz AG Chile S.A., which would cost US$17 million. Five wind turbines, each creating 1.8 MW of electricity, would be connected to a central control which would then dispatch the electricity into the central electrical system of the city of Laguna Verde (ST, June 8).

Additionally, the government’s Economic and Development Agency (CORFO), has funded 12 wind monitoring studies and submitted 28 proposals for wind parks in 2006.

Mark Cooper hold master degree in Mass Communication and creative writing. He writes articles for http://www.hondageneratorstore.com and

cheap honda generators

Article Source:

Wind Energy Catches on in Chile }

Submitted by: Elizabeth McLachlan

A successful real estate agent never stops exploring new ways to advertise property and in the technological age, it is even more important to stay ahead of the curve. Here follows a few not so traditional ways of advertising property:

1. Personal Website

The Internet has become such an essential medium for real estate agencies to take advantage of. The benefits of advertising property on the Internet can t be ignored any longer and the best way to make full use of the web is to get your own website. It is just as essential that you optimise this site to rank for the keywords/phrases that might be used to find your site. Make sure that your site includes a lot of information, as this is what house hunters are looking for. A recent study showed that the most important information potential buyers are looking for are good images, detailed property information, virtual tours, agent contact information, area/neighbourhood information and interactive maps. Remember that more information you include the better the chance that a potential buyer will enquire.

2. Property Portal/Classified Sites

These sites have similar advantages of having you own real estate website but here your listing will have to compete with other agents listings. The benefit is that these sites are usually well positioned on all major search engines and get large amounts of traffic. Classified sites like Craig s List are free but be prepared to pay a monthly subscription fee for good property portals.

YouTube Preview Image

3. Twitter/Facebook

The concept of advertising property on sites like Facebook and Twitter is quite new and has proven to work well as a way to get those all-important sales and to expand your contact list. One of the main advantages of using social media platforms to pro-actively market you listings is that you are advertising to a whole new audience. These platforms also give you the opportunity to test several marketing ideas and to evaluate them.

4. SMS/Text Message

Mobile phones and in particular text messages has become a great way to advertise property. With a huge percentage of the population carrying cell phones, text messaging has becoming the preferred method of communication whether it is to alert those on your contact list of a Show House or to advertise to a new audience.

5. Email

Email marketing campaigns can include anything from mailing property brochures to potential buyers to publishing a monthly e-newsletter and sending it to a targeted audience. You can also send out online surveys to get to know your clients better, get feedback on open houses, and measure customer satisfaction.

6. Property Videos

Virtual tours and property videos are a great way to get especially oversees buyers interested in your properties. Create your free account with site like YouTube and publish your videos. You can also link to these videos from your website or listings. You will find that this way of advertising but can be used as a first viewing option in order for potential buyers to decide if they are interested in viewing the property personally. These videos can also best sent to clients via mobile phone to make it even easier to view the property.

About the Author: Realtors International Chapmans Peak sells

Noordhoek real estate

. These

Noordhoek estate agents

are professional and experience and will help you find the perfect

Noordhoek property

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=498904&ca=Real+Estate